Brown, the only coach to win both an NBA and an NCAA title, hadn't coached on the college level in 25 years until SMU won its season opener 73-58 over Loyola Marymount on Sunday.
TCU (2-1) played without junior forward Amric Fields, who was hurt only 12 seconds into the game when his right knee buckled awkwardly and he fell to the floor after taking a pass in the lane.
After Fields was helped off the court and to the locker room without putting any weight on his right leg, SMU scored the first five points and never trailed.
Wisconsin's Nigel Hayes did his best Stone Cold Steve Austin impression and brought the pain to some fellow Badgers.
Avery Johnson's first season as a college coach was a success by most measures, and he'll aim to keep the Crimson Tide rolling in the right direction.
Malik Newman, who had widely been considered a one-and-done player, has chosen to transfer to Kansas to continue his college career.