The touchdown with 10:53 left capped a six-play, 77-yard drive that took just over two minutes.
Licata was 21-of-33 passing for 285 yards and the score.
The Broncos (4-7, 2-5) committed three turnovers after Licata's TD pass, including two in Buffalo territory.
The Bulls (3-7, 2-4) jumped to a 17-0 advantage on rushing touchdowns by Branden Oliver and Devin Campbell and a 30-yard field goal by Patrick Clarke before Western Michigan scored 21 straight points on three Alex Carder TD passes -- 17- and 27-yarders to Eric Monette and an 8-yarder to Kendrick Roberts.
Two more Clarke field goals propelled Buffalo briefly back into the lead, 23-20, before Andrew Haldeman put the Broncos ahead with a 28-yard kick, setting up the Bison's winning drive.
Where there were once potential fires, such as Scott calling out UCLA AD Dan Guerrero, things are now cool in the Pac-12. Or at least cooler.
Michigan coach Jim Harbaugh takes on former Wolverines QB Rick Leach in a softball home run derby.
A judge says insurers in litigation with Penn State claim a boy told coach Joe Paterno in 1976 that he had been molested by Jerry Sandusky, according to a Pennlive.com report.
Jim Harbaugh's impressive showing with the Michigan softball team in practice didn't translate to Thursday's Derby.
Michigan football coach Jim Harbaugh gets some pointers from the Wolverines' softball team then celebrates his hit with a bat drop and a dab.
SEC Network's Paul FInebaum discusses the recent string of unnecessary bad events for the Aggies.