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SEATTLE (AP) -- Mike Holmgren shuffled to the podium in the interview room and tried to keep a straight face.

"Never in doubt," he said, making everyone around him burst into laughter.

Allen's Analysis

Question on the Rams: With this loss, any chance Warner starts in Week 4? No, Marc Bulger did a good job and made the correct decisions. He did what he was necessary for this team to win and shouldn't lose his job. Question on the Seahawks: So does this win now make Seattle the team to beat in the NFC West? Definitely. Seattle has an explosive offense with a strong running game, good receivers and a quarterback who's making the correct decisions. But this team's hopes ride on new defensive coordinator Ray Rhodes and his defense's play. Eric Allen played cornerback for 14 NFL seasons with the Eagles, Saints and Raiders.

Holmgren is soaking up the good cheer surrounding the Seattle Seahawks, who rallied to beat St. Louis 24-23 on Sunday to start 3-0 for only the second time since the Reagan administration.

Matt Hasselbeck threw a 3-yard touchdown pass to Koren Robinson with 1 minute remaining and Josh Brown made the PAT as the Seahawks erased a 13-point deficit.

"Unbelievable," Hasselbeck said. "It really is. We were talking at the start of the year that we could be 3-0 going into our bye week. To actually do it is another thing."

Brown, a rookie, missed a 35-yard field goal earlier in the fourth quarter but helped win the game with his crucial PAT.

"We went out and played hard, and it shows the character of this team," Robinson said. "Matt put it down where I could make the catch, make the play. It came out as the game-winner."

The Rams may have lost more than the game. Running back Marshall Faulk, held to 31 yards on 15 carries, left in the third quarter with what is believed to be a broken left hand. He was to be examined again after the team returns home.

"I don't know what the situation is," coach Mike Martz said. "They suspect that it's a broken hand."

Meanwhile, the Seahawks are undefeated after three games for the first time in five years and only the second time since 1986.

"We are real," linebacker Chad Brown said. "If we continue to work like we are, then we will be one of those teams contending for it at the end."

St. Louis (1-2) led 23-10 after Jeff Wilkins kicked a 33-yard field goal with just under four minutes to play in the third quarter. Marc Bulger fell to 7-2 as St. Louis' starting quarterback, with both of those losses coming in Seattle.

The Seahawks went on their winning drive when linebacker Anthony Simmons intercepted a tipped pass that Rams receiver Dane Looker couldn't haul in.

"Bulger was staring his receiver down," Simmons said. "He thought we were going to bring some people that we were showing in the line. He popped up to throw a quick slant and we were right there on it."

Seattle, listless through the first half, took over with 3:15 remaining.

On the very next play, Hasselbeck found Robinson for a 32-yard gain across midfield. He also made a third-down pass to Bobby Engram for a 13-yard gain to the Rams 29, and got a break after an incomplete pass on third-and-8 at the 13.

Rams defensive tackle Brian Young was flagged for holding after the referees apparently listened to complaints throughout the fourth period by Seattle guard Steve Hutchinson.

"It happened earlier in the game," Hutchinson said. "I colorfully let the ref know about it a few series before that. I made a point of having him look for it. He saw it, and he called it. It was a crucial call."

That gave the Seahawks a first down at the 8, and it took three plays before Hasselbeck found Robinson for the game-winner. The final drive covered 74 yards in 10 plays.

Hasselbeck completed 22 of 39 passes for 256 yards and two TDs.

The Rams couldn't match it. On third down, Bulger's deep pass to Torry Holt went off the fingers of Seattle free safety Ken Hamlin. Bulger tried the same play on the next down, but overthrew everyone.

Bulger was 21-of-34 for 226 yards with one TD.

"I'm happy with Marc," Martz said. "I thought he did well. He is still young. He's learning."

Seattle's offense, sluggish through the first 2{ quarters, finally got on track late in the third period. Hasselbeck capped a 70-yard drive with a 15-yard TD pass to Darrell Jackson to pull the Seahawks to 23-17 with 14:10 to play.

The Seahawks stalled with about four minutes remaining, when Hasselbeck's throw to Jackson on fourth-and-1 at their own 41 was incomplete. But Simmons made his interception on the ensuing Rams possession.

"We're not a team that can make mistakes and then try to come back late and win," Holt said.

Notes: Seattle RB Shaun Alexander arrived for the start of the second quarter after his wife delivered a daughter, Heaven Alexander, at 12:37 p.m. ... Young started instead of Ryan Pickett at DT. ... Along with three victories to end the 2002 season, the Seahawks have won six straight. It's two wins short of the franchise record set in 1984. ... Seattle LB Orlando Huff left in the second quarter with a high ankle sprain. ... Rams rookie RB Dan Curley tore a calf muscle during warmups.